Fashion • 2025

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Scarlett Poppies

Winter Collection

Role

Director / DOP / Editor

Output

Campaign film + cutdowns

Summary

Cinematic winter styling with a social-first structure built for cutdowns.

Campaign Film

Brief

Showcase the winter line through premium editorial visuals with hook-first openings designed for paid + organic.

Approach

  • Wardrobe-led story beats with product-first inserts
  • Lighting designed for texture, fabrics, and depth
  • Edit cadence optimized for 6–15s cutdowns

Deliverables

  • 1x campaign film
  • 4–8x 9:16 cutdowns
  • frame pulls for social

Selected Frames

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